Marketing briefs

Mersmelstein, Ellen; Zid, Linda Abu-Shalback
November 2005
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p5
The article offers marketing news briefs in the U.S. as of November 1, 2005. A study commissioned by the U.S. Postal Service found that snail mail is more effective than e-mail. The radio industry is reaching more U.S. consumers every week. The January/February 2006 issue of "Marketing Management" will focus on how to know and manage customers.


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