Reading, writing, retail

Mersmelstein, Ellen; Zid, Linda Abu-Shalback
November 2005
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p4
The article reports that college students have the highest Internet usage of any demographic, and frequently affect mainstream consumer trends. A study conducted by the National Association of College Stores reported that 91 percent of on-campus students access the Internet daily. In the 2003 to 2004 school year, on-campus online sales hit 268 million U.S. dollars. For purchasing textbooks on the Internet, 31 percent stated they would buy from a bookstore and 5 percent stated they would buy from a student-created site.


Related Articles

  • A COMPARATWE STUDY OF USES OF THE INTERNET AMONG COLLEGE STUDENTS WTTH AND WITHOUT INTERNET ADDICTION. Kesici, Şahi; Şahin, İsmail // Psychological Reports;Dec2009 Part 2, Vol. 105 Issue 3, p1103 

    The current study examined uses of the Internet among college students classified as addicted to the Internet or not. Data were gathered from 384 college students. Students classified as Internet Addicted used the Internet more for social functions, leisure functions, and virtual emotional...

  • Guiding Strategy of Autonomous Learning under the Network Environment. Lehui Huang; Bin Gui // Applied Mechanics & Materials;2014, Vol. 631-632, p1361 

    The network plays more and more important role in contemporary university students' study and life. By the virtue of large capacity of information, wide coverage, high transmission speed, non-restriction of time and space, the internet has become an important tool of students' autonomous...

  • Indies Hanging Onto Heavy Readers With Both Hands.  // Book Publishing Report;Mar2013, Vol. 38 Issue 3, p12 

    The article presents information on the book buyer market in the U.S. It has been found that small bookshops have the heaviest buyers. According to a report from January 2009, about 41% of bookstores reported that their most common book buyer in 2008 was someone who use to buy 10 or more books...

  • EVALUACIÓN DEL NIVEL DE ADOPCIÓN DE INTERNET EN LAS UNIVERSIDADES CHILENAS EN BASE AL MODELO eMICA. Cerpa, Narciso; Ruiz-Tagle, Andrés; Cabrera, Carolina; Hadweh, Pamela; Vergara, Fabián // INGENIARE - Revista Chilena de Ingeniería;sep-dic2007, Vol. 15 Issue 3, p270 

    The main objective of this study is to investigate the degree of Internet technologies adoption in by Chilean universities. These universities use the Web as a promotion system and for the coordination of their operational activities, highlighting the role of this technology in the effective...

  • Study Shows Ubiquity of, and Increasing Confidence with, Social Media in Recruitment. Lorenzetti, Jennifer Patterson // Recruitment & Retention in Higher Education;Oct2011, Vol. 25 Issue 10, p1 

    No abstract available.

  • For Russian Readers, E = Free. Kozlov, Vladimir // Transitions Online;2/27/2012, p5 

    The article focuses on the growth of the electronic book (e-book) market in Russia. It mentions the growing number of Internet users in the country, and two problems faced by publishers and booksellers to enter into the e-book market including a decline in book sales and the copying of digital...

  • Facebook Usage Among Arabic College Students. Shen, Kathy Ning; Khalifa, Mohamed // International Journal of e-Business Management;May2010, Vol. 4 Issue 1, p53 

    With immense popularity and candid participation, social networking sites (SNS) such as Facebook have great impacts on both commercial and social life. Despite their popularity, research on SNS is far behind the practice. Particularly, research outside of western countries is very limited, given...

  • Diversity, or is it all the Same? Steiner, Ann // International Journal of the Book;2005/2006, Vol. 3 Issue 1, p73 

    The paper addresses issues of globalisation and national identity in the wake of the expansion of the Internet bookstores. Modern media society has stimulated new behaviour among readers and patterns of book consumption have changed with the expansion of the Internet, as bookstores in cyberspace...

  • Use of Internet by the Social Science Faculty of Annamalai University, Annamalainagar, India. Thanuskodi, S.; Ravi, S. // Library Philosophy & Practice;Jun2011, p99 

    The article presents a study done in 2011 at Annamalai University, Annamalai Nagar, Chidambaram, Tamil Nadu, India on the Social Science faculty's use of the internet. Topics include the limited availability of access to the internet, including at the department's laboratory, at home, and from...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics