TITLE

Reading, writing, retail

AUTHOR(S)
Mersmelstein, Ellen; Zid, Linda Abu-Shalback
PUB. DATE
November 2005
SOURCE
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that college students have the highest Internet usage of any demographic, and frequently affect mainstream consumer trends. A study conducted by the National Association of College Stores reported that 91 percent of on-campus students access the Internet daily. In the 2003 to 2004 school year, on-campus online sales hit 268 million U.S. dollars. For purchasing textbooks on the Internet, 31 percent stated they would buy from a bookstore and 5 percent stated they would buy from a student-created site.
ACCESSION #
19080509

 

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