TITLE

Employee attitudes

AUTHOR(S)
Mersmelstein, Ellen; Zid, Linda Abu-Shalback
PUB. DATE
November 2005
SOURCE
Marketing Management;Nov/Dec2005, Vol. 14 Issue 6, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses research being done on the effect of advertising on employee trust in an organization. It references a study by Mary Wolfinbarger and Mary C. Gilly published in the number 03-126 issue of "MSI Report." Belief in the effectiveness of the advertising appears to have a moderate to strong effect on employees' attitudes toward the organization, and accurate portrayal of employees appears to have a strong effect on organizational attitudes.
ACCESSION #
19080508

 

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