Gateway to the Web

Eudes, John A.
December 2005
Marketing Health Services;Winter2005, Vol. 25 Issue 4, p38
Academic Journal
The article reports on the increasing popularity of medical referral web portals within the U.S. health care industry as of 2005. The development and usage of referral physician portals by several hospitals is reviewed and common elements are described. The shared marketing advantages of increased inter-industry communication, lowering of referral costs, and rapid contact information maintenance are highlighted among others. Additional discussion is given outlining the technological infrastructure and administration required for the services.


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