Marino, Phyllis; Salls, Holli
December 2005
Marketing Health Services;Winter2005, Vol. 25 Issue 4, p26
Academic Journal
The article presents guidelines for managerial employees when transferring to a new organization, particularly in regards to the health care service marketing industry. Several guidelines are given for a smooth transition and entry into the new work environment, particularly stressing the need to slowly integrate rather than initiate sweeping changes too quickly. Advice offered includes familiarizing oneself with the local market and work facility, coming to an understanding of the organizational culture of your institution, and maintaining multiple channels of communication and perspective.


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