GO the Distance

Parrington, Mark; Denny, Diane; Haeuser, Jamie; Barto, Jack
December 2005
Marketing Health Services;Winter2005, Vol. 25 Issue 4, p20
Academic Journal
The article presents an examination into the long- and short-term aspects of patient satisfaction within the U.S. healthcare system, advocating a long-view approach to management and research analysis. Details are given regarding large-scale statistical reports released as of 2005 on medical care evaluation and patient satisfaction and questions are raised regarding the value of additional data analysis. Various potential healthcare consumer attitudes regarding service quality are presented and management strategies are provided to promote a steady increase in quality and patient trust.


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