TITLE

Health Hazard?

AUTHOR(S)
English, Joel; Klein, Rob; Niehaus, Tess; Ross, Joyce M.
PUB. DATE
December 2005
SOURCE
Marketing Health Services;Winter2005, Vol. 25 Issue 4, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents an exploration into the ethical aspects of healthcare marketing in reaction to the article "Advertising by Academic Medical Centers," which appeared in the March 28, 2005 issue of the "Archives of Internal Medicine." The report is criticized by the authors and it is suggested that healthcare advertising is not bound to only report along the lines of clinical-trial research. Specific aspects of the report are re-evaluated, pointing out flaws in its market research definitions, design, and analysis.
ACCESSION #
19080497

 

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