Starz Viewers Are Demanding

Stump, Matt
December 2005
Multichannel News;12/5/2005, Vol. 26 Issue 51, p30
The article reports on the findings of a survey conducted by Starz Entertainment Group regarding the utilization of its Starz On Demand subscription video in the U.S. as of 2005. Respondents of the survey gave the subscription video a satisfactory rating. The company claimed that 67% of their customers use the Starz On Demand regularly. Starz Entertainment plans to launch a marketing effort that will promote the service to non-users.


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