TITLE

90 Days That Shook the Industry

AUTHOR(S)
Stump, Matt
PUB. DATE
December 2005
SOURCE
Multichannel News;12/5/2005, Vol. 26 Issue 51, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategies implemented by television broadcasting companies to sell their programs through portable media, digital video recorders and peer-to-peer file sharing in 2005. Prime time series of CBS is being offered to Comcast for 99 cents. There are several factors that prompted the companies to sell their programs such as their fear that peer-to-peer technology could impact their business. Walt Disney Co. CEO Robert Iger creates a per-episode consumer-pricing model for television shows.
ACCESSION #
19078082

 

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