90 Days That Shook the Industry

Stump, Matt
December 2005
Multichannel News;12/5/2005, Vol. 26 Issue 51, p26
The article focuses on the marketing strategies implemented by television broadcasting companies to sell their programs through portable media, digital video recorders and peer-to-peer file sharing in 2005. Prime time series of CBS is being offered to Comcast for 99 cents. There are several factors that prompted the companies to sell their programs such as their fear that peer-to-peer technology could impact their business. Walt Disney Co. CEO Robert Iger creates a per-episode consumer-pricing model for television shows.


Related Articles

  • Queen for a Day. Wolff, Michael // New York;03/06/2000, Vol. 33 Issue 9, p22 

    Deals with television networks in the United States. Information on the case of network executive Bob Iger; Theory on the basic aspect of audience aggregation; Details on the success and failure of a television network; Comment from some network executives.

  • National networks need local profits. Albiniak, Paige // Broadcasting & Cable;07/13/98, Vol. 128 Issue 29, p19 

    Focuses on the remarks made by American Broadcasting Co. (ABC) President Bob Iger to a Senate Judiciary Subcommittee regarding local television broadcasting in the United States. Suggestions on how national broadcasters can support the high costs and very low margins in the industry; Comment...

  • Interactive TV: The Market Payoff and Playoffs. Sansonetti, Patrick // Multichannel News;12/04/2000, Vol. 21 Issue 49, p131 

    Discusses the interactive television (ITV) broadcasting in the United States. Role of digital video and Internet technologies in making ITV a reality; Impact of the merger of communication companies with cable operators and online service providers on the ITV industry; Potential market for...

  • Movies on Demand: Breaking Through.  // Multichannel News;10/3/2011, Vol. 32 Issue 37, p51 

    The article reports on the development in the integrated marketing campaign of cable companies in the U.S. that promote Movies on Demand (MOD) category to its subscribers.

  • CABLE'S INDIAN SUMMER. Littlejohn, Janice Rhoshalle // Multichannel News;9/14/2009, Vol. 30 Issue 34, p16 

    The article focuses on the popularity of the cable television networks during the summer season in the U.S. A study suggests that the industry has achieved its 10th-summer straight win over its broadcast rivals in household share. Despite the industry's success, the author argues that most...

  • Coen Watch: Cable TV. Coen, Robert; Ward, Adrienne // Advertising Age;10/14/1991, Vol. 62 Issue 44, pS-20 

    Provides an outlook on cable television (TV) broadcasting in the U.S. for 1992. Reason that cable TV has more to look forward to than most other media industries; Expected increase in average unit prices for cable networks in 1992.

  • $6B Later, Cable Upfront Is Finally Over. McClellan, Steve; Romano, Allison // Broadcasting & Cable;6/30/2003, Vol. 133 Issue 26, p6 

    The cable upfront is done. And a fine upfront it was, with both buyers and sellers agreeing that the total take will fall between $5.7 billion and $6 billion. That's an increase of 19% to 25% over last year's $4.8 billion market. Prices were up for just about everybody, although buyers say there...

  • Cable Hears Parity Calling. Larson, Megan // MediaWeek;2/2/2004, Vol. 14 Issue 5, p6 

    Deals with the growth in primetime ratings of cable television networks in the U.S. in January 2004 and its impact on their cost-per-thousand (CPM) pricing. Effect on the CPM gap between cable and broadcast networks; Percentage of increase in prime ratings of cable networks; Implications of the...

  • Fate turns the dial for TV biz. Guider, Elizabeth // Variety;12/13/2004, Vol. 397 Issue 4, p10 

    Discusses trends in prime time television programing in the U.S., as of December 2004. Background on finished television programs on NBC that affected its Thursday night schedule, including "Friends"; Role of executive Bob Iger in the improvement of programming at ABC; Information on the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics