Analysts: Much Ado About So Little

Farrell, Mike
December 2005
Multichannel News;12/5/2005, Vol. 26 Issue 51, p16
The article reports on the views of several analysts on the proposal of Kevin Martin, chairman of the U.S. Federal Communication Commission (FCC), for cable television companies to adopt a la carte pricing for their programming. The chairman opposed the findings of the 2004 FCC report that reveals the uneconomical aspect of the proposal. Ray Katz of Bear, Stearns & Co Inc. believes that the a la carte pricing will have a financial advantage for television viewers. Some analysts have doubts on the possible implementation of the proposed a la carte.


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