Cable Gobbles Up Sweep

Moss, Linda
December 2005
Multichannel News;12/5/2005, Vol. 26 Issue 51, p6
The article reports on the performance of cable television in the U.S. in November 2005. Cable has outperformed broadcast networks in prime time household share. Tim Brooks, executive vice president of research for Lifetime Television, believes that a decline in the performance of broadcast networks was caused by a lack of creative programming. According to a rating produced by Nielsen Media Research, ESPN has a leading position among cable networks in the country during the period.


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