Saturday Night's All Right for Cable

Umstead, R. Thomas
December 2005
Multichannel News;12/5/2005, Vol. 26 Issue 51, p3
The article reports on an increase in cable television viewership during Saturday nights in the U.S. in 2005, according to a Turner Entertainment Research analysis of Nielsen Media Research data. There was a growth in the market share of cable in the television broadcasting for the night from September 19 to November 20. The replays of the television show "Law & Order: Special Victims Unit" have contributed to the increase. Tim Brooks, executive vice president of research at Lifetime Television, commented on the status of cable television on Saturday nights.


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