TITLE

10 steps simplify process of visual marketing strategy

AUTHOR(S)
Selame, Elinor
PUB. DATE
May 1988
SOURCE
Marketing News;5/23/1988, Vol. 22 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the steps in simplifying a visual marketing strategy. It cites the benefits of developing a brand personality with an easy, quickly understood consumer benefit. The strategy should be welcoming, interesting and visually stimulating. It states the disadvantages of following a fad.
ACCESSION #
19076230

 

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