10 steps simplify process of visual marketing strategy

Selame, Elinor
May 1988
Marketing News;5/23/1988, Vol. 22 Issue 11, p12
Trade Publication
The article focuses on the steps in simplifying a visual marketing strategy. It cites the benefits of developing a brand personality with an easy, quickly understood consumer benefit. The strategy should be welcoming, interesting and visually stimulating. It states the disadvantages of following a fad.


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