Cross-ruff couponing provides low-cost distribution and respectable redemption

September 1984
Marketing News;9/28/1984, Vol. 18 Issue 20, p14
Trade Publication
The article discusses the advantages of cross-ruff couponing as a marketing tool for retailers. Cross-ruff refers to the distribution of coupons for a product via another product. Vincent Ziagara of Colgate-Palmolive, this technique provides a low-cost promotion inducement to turn on sales. However, if the carrier undergoes an unexpected image change, the couponer might suffer.


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