Marketing Briefs

August 1986
Marketing News;8/1/1986, Vol. 20 Issue 16, p18
Trade Publication
The article presents information on a telemarketing software program, On-Line Locator, which has been developed by Washington, D.C. based company DDC Data Services. The program answers the question "where's your nearest location?" and is available for the IBM, PC, XT and Unix and Xenix multiuser systems. Whenever a customer calls and inquires for nearby location, the operator enters the caller's zip code to generate a listing, which includes addresses, phone numbers and product-line information. The program is easily updated and also keeps track of incoming calls and produces reports and form letters.


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