CBS unit hits No. 1 in out-of-home

Krol, Carol
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p72
Trade Publication
This article reports that the agreement of Infinity Broadcasting Corp. to acquire Outdoor Systems makes parent company CBS Corp. the largest player in the out-of-home advertising business in the U.S. as of spring 1999. Media buyers expect a different result from the merger. With the outdoor advertising industry growing increasingly popular but also seeing continued consolidation, buyers expect ad rates to rise. The merger, if approved by the U.S. Department of Justice, will be completed by September 1999. It will extend Infinity's media reach significantly, giving it a presence in all of the top 50 markets for outdoor.


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