TITLE

Mug pours irreverent humor for older target

AUTHOR(S)
Kramer, Louise
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the Mug root beer advertising campaign of Pepsi-Cola Co. from BBDO Worldwide. The root beer campaign is aiming slightly older than its former teen target with a new campaign that shows individuals who are delightedly energized after imbibing. A pregnant, twentysomething woman and her husband star in the first spot in the estimated 6 million U.S. dollar effort. The spot made its debut on Fox's The Simpsons. A second 30-second spot will break later in May 1999. The two will run on network television and cable through the summer.
ACCESSION #
1907269

 

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