LivePerson focuses on the human touch

Gilbert, Jennifer
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p62
Trade Publication
This article reports on the plan of online customer support service LivePerson to unveil a redesigned Web site in July 1999 in order to boost awareness of its service among online merchants. LivePerson provides interaction between e-commerce sites and online shoppers. LivePerson hosts the service on its site, maintaining servers and databases; clients do not have to install any hardware or software. Client place LivePerson icons on their sites, which link to an online customer service representative when customers click on them. The service allows real time communication via text-based chat in pop-up, on-screen dialogue boxes. Most e-commerce sites lack that capability.


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