TITLE

ZDNet hones targeting to link marketers, prospects

AUTHOR(S)
Johnson, Bradley
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that ZDNet is offering advertisers a way to target messages based on geography and demographics. The tech site long has offered the ability to target ads based on editorial content in its network of more than 60 sites. It is now selling the ability to target advertisements by state; Zip code, Designated Market Area and country; and by size and type of company, based on industry codes associated with a visitor's e-mail address. ZDNet is charging a 25 to 50 percent premium for geographic or demographic targeting, which it calls Smart Serving.
ACCESSION #
1907182

 

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