ZDNet hones targeting to link marketers, prospects

Johnson, Bradley
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p60
Trade Publication
This article reports that ZDNet is offering advertisers a way to target messages based on geography and demographics. The tech site long has offered the ability to target ads based on editorial content in its network of more than 60 sites. It is now selling the ability to target advertisements by state; Zip code, Designated Market Area and country; and by size and type of company, based on industry codes associated with a visitor's e-mail address. ZDNet is charging a 25 to 50 percent premium for geographic or demographic targeting, which it calls Smart Serving.


Related Articles

  • ZDNet offers 2 new advertising programs.  // Advertising Age's Business Marketing;Oct99, Vol. 84 Issue 10, p8 

    Reports on ZDNet's advertising programs aimed at taking advantage of the Internet's interactive capabilities. ZDNet as the online business unit of Ziff-Davis; Smart Serving advertising capabilities of ZDNet to be showcased in the programs called Home Base Targeting and Window of Opportunity...

  • ZDNet rolls out Web advertising program.  // Advertising Age's Business Marketing;Jun99, Vol. 84 Issue 6, p6 

    Reports on ZDNet's launch of its ZDNet Smart Serving Internet advertising service.

  • ZDNet plans $25M branding effort to counter CNET ad campaign. Callahan, Sean // Advertising Age's Business Marketing;Nov99, Vol. 84 Issue 11, p4 

    Reports on San Francisco, California-based online technology portal ZDNet's plan to launch an advertising campaign. Company's appointment of area-based Lowe and Partners as its advertising agency for the campaign.

  • A new nail in banner advertising's coffin?  // Marketing Week;2/22/2001, Vol. 24 Issue 2, p49 

    Comments on ZDNET and CNET's launch of their own alternative to banner advertising, a new form of advertising which is embedded in the editorial content of web pages. New kind of prominence for advertisers; Touted advertising benefits of the format; Initial favorable reception of advertisers;...

  • Hitting the New Demographic. Van Horn, Austin // Response;Aug2008, Vol. 16 Issue 9, p49 

    The article focuses on the importance of new demographics in the advertising industry. It relates on the beginning of advertising businesses which defines target consumers through several criteria. These demographics are not limited to age, gender, income, race and geography. However, a new...

  • view from new york. Donaton, Scott // Ad Age Global;Apr2002, Vol. 2 Issue 8, p14 

    Examines the controversy surrounding the advertising industry's obsession with the 18-to-49-year-old demographic. Reason behind the move; Strangest thing about the youth focus.

  • Census advertisements seek to boost minority participation. Adelman, Jacob // Adirondack Daily Enterprise;4/7/2010, Vol. 117 Issue 83, p14 

    The article reports on the radio commercials about census that seeks to promote minority participation.

  • CNET buys arch rival ZDNet. Callahan, Sean // B to B;07/31/2000, Vol. 85 Issue 11, p1 

    Focuses on the reactions of the advertising sector to CNET Networks' acquisition of rival Internet firm ZDNet with the goal of creating an overpowering technology portal. Value of the stock deal; Estimated unduplicated visitors of the combined Web properties of CNET and ZDNet.

  • Bulletin board.  // Advertising Age;9/13/1999, Vol. 70 Issue 38, p64 

    Reports on developments related to Internet advertising as of September 13, 1999. Includes Adauction.com's sale of advertising space on a barge in San Francisco Bay, California; ZDNet's plan to launch its Home-Based Targeting and Window of Opportunity advertising programs.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics