Carmichael, Matt
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p58
Trade Publication
This article criticizes the advertising banner of Eddie Bauer Inc. located in Wired News. Banners are great, but it is still a little unclear why more marketers are not jumping on the chance to make their banners more interactive through media. Take this Eddie Bauer banner or any of its sisters running at the moment. Aiming it at a khaki-wearing audience is not too big of a step; Wired News functions just fine for that. But using the banner itself to further break that into a finer, gender-based demo brings it ever closer to the final sale.


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