TITLE

Cybercritique

AUTHOR(S)
Carmichael, Matt
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article criticizes the advertising banner of Eddie Bauer Inc. located in Wired News. Banners are great, but it is still a little unclear why more marketers are not jumping on the chance to make their banners more interactive through media. Take this Eddie Bauer banner or any of its sisters running at the moment. Aiming it at a khaki-wearing audience is not too big of a step; Wired News functions just fine for that. But using the banner itself to further break that into a finer, gender-based demo brings it ever closer to the final sale.
ACCESSION #
1907180

 

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