TITLE

Quokka prescribes digital sports dose

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that digital sports entertainment company Quokka Sports spoofs drug company advertising in its first major campaign. The estimated 5 million to 10 million U.S. dollar effort aims to drive traffic to Quokka.com, a site that covers live sports events such as climbing expeditions, sailing and auto races, and other outdoor adventures. Created by Lee Hunt & Associates, the campaign includes television, radio and outdoor boards running in five cities: Boston, Denver, San Diego, San Francisco and Seattle. Magazine ads will run in 27 niche publications such as Climbing, Outside, Outside Women, Men's Journal, Sailing and Wired.
ACCESSION #
1907176

 

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