TITLE

Out of Home

AUTHOR(S)
Goldsborough, Robert
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the winners of Advertising Age's Best Out of Home Advertising for 1998. The campaign for California Pizza Kitchen, from advertising agency Colby Effler & Partners, consisted of placing outdoor boards for the client above various retailers and trying the copy on the boards to each retailer's type of business. Poster in a campaign for Crunch Gyms, a chain of New York area fitness centers is designed like a newspaper grocery advertisement. Argentine poster for fast food giant McDonald's Corp. is a photograph of an auto from above at night. The pattern made by the headlights forms he Golden Arches on the pavement. There is no text, only the McDonald's arches logo in the lower right-hand corner.
ACCESSION #
1907038

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics