Goldsborough, Robert
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps16
Trade Publication
This article provides information on the winners of Advertising Age's Best Radio Advertising of 1998. Proctor, the 20-second spot for income tax preparer H&R Block, from Young & Rubicam, used a street-corner proctology examination to underscore the importance of privacy in tax sessions. Creative credits go to David Adams and John Farquhar, creative directors; John Farquhar, copywriter; and Diane Kirk, producer. My Yahoo/News is a 60-second execution from Black Rocket, and stresses the ability of users to program their own news using My Yahoo. INSETS: Dialog For `My Yahoo';Dialog For H&R Block `Dr. Proctor'.


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