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Vagnoni, Anthony
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps14
Trade Publication
This article presents information on the advertising campaigns in the U.S. in 1998. Errol Morris, director of the Miller High Life campaign, is known for his use of close-ups, cropped angles and stylized settings. The freeze frame shots in the Khaki Swing commercial developed for clothing retailer The Gap have been the subject of press coverage. Time consuming and expensive, when the technique works right, it is captivating. The music in both the Love Triangle and MoreRoom spots for BMW is techno-sounding, percussion-driven tracks, and they work in counterpoint to the footage and the editing.


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