Retail/Fast food

Vagnoni, Anthony
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps6
Trade Publication
This article provides information on various advertising campaigns for the fast food and retail industries in the U.S. as of May 31, 1999. The 30-second spot Focus Group for food retailer Jack in the Box features the character Jack without the benefit of facial expressions--it is all body language, funny scripts and a vocal performance by director Dick Sittig. Dial-a-Mattress aims to change the brand's negative perception with the release of the Arctic Ground Squirrel campaign developed by advertising agency Dweck & Campbell.


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