TITLE

Retail/Fast food

AUTHOR(S)
Vagnoni, Anthony
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on various advertising campaigns for the fast food and retail industries in the U.S. as of May 31, 1999. The 30-second spot Focus Group for food retailer Jack in the Box features the character Jack without the benefit of facial expressions--it is all body language, funny scripts and a vocal performance by director Dick Sittig. Dial-a-Mattress aims to change the brand's negative perception with the release of the Arctic Ground Squirrel campaign developed by advertising agency Dweck & Campbell.
ACCESSION #
1907015

 

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