TITLE

Technology/Communications

AUTHOR(S)
Vagnoni, Anthony
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes various advertising campaigns for the technology and communications sector in the U.S. as of May 31, 1999. The 30-second spot Band created by advertising agency Cliff Freeman & Partners for online marketer Outpost.com hardly makes an effort to describe what the company does. The Rubber Ducky commercial developed by Ammirati Puris Lintas for Ameritech goes on to explain how the marketer's Privacy Manager product stops unwanted, unidentified calls before one's phone even rings. That the phone company is busy selling consumer products intended to defeat the services it sells telemarketers is a bit of irony lost in the commercial.
ACCESSION #
1907014

 

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