Apparel & accessories

Vagnoni, Anthony
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps4
Trade Publication
This article features several advertising campaigns for apparel and clothing accessories in the U.S. as of May 31, 1999. The 30-second spot Khaki Swing continues to amuse and entertain viewers with exhibitions of core product lines from clothing retailer The Gap. The commercials for the T@C golf shoes from Nike include the 30-second spots Base Camp and Slow Play. The Rest That Arm advertisement for Adidas created by advertising agency Leagas Delaney does not mention any Adidas products or the brand name itself, except for an on-screen logo at the end.


Related Articles

  • creative best spots.  // Adweek Western Edition;06/24/2002, Vol. 52 Issue 26, p24 

    Offers information on several television commercials in the U.S. as of June 2002. Footballitis by 180/TBWA for Adidas; Origins by Element 79 Partners for Gatorade; SWAP by McCann-Erickson for MasterCard; Funkship by Wieden + Kennedy for Nike.

  • Bob Giraldi Unveils The Face Of Violence. Takaki, Millie // SHOOT;05/26/2000, Vol. 41 Issue 21, p15 

    Focuses on the television spot entitled `Becoming A Man' designed to promote the campaign against youth violence in the United States. Details of the television spot; Use of Morphs in the visual effects; Reasons for choosing Bob Geraldi to direct the spot; Names of the people involved in the...

  • Best Spots.  // Adweek Midwest Edition;12/14/98, Vol. 39 Issue 50, p22 

    Describes the best television advertisements in the United States for November 1998. `Options,' by Adidas; `Holiday,' by Banana Republic; `Holly and Family,' by Charles Schwab & Co.; `Whiplash,' by Cherokee Casino; Five categories of these advertisements.

  • Will Work for Food and Sing for Sweaters. Janoff, Barry // Brandweek;11/22/2004, Vol. 45 Issue 42, p42 

    Reports on a television advertising campaign in the U.S. created by Los Angeles, California-based Deutsch for the clothing line of San Francisco, California-based Old Navy in 2004. Features of the campaign; Purpose of the campaign.

  • Carrie Donovan's iconic afterlife as the campy 'Old Navy Lady.' Rothenberg, Randall // Advertising Age;9/28/1998, Vol. 69 Issue 39, p36 

    Focuses on Carrie Donovan, an advertising executive who is the `Old Navy Lady' in American television commercials for The Gap's cheap-threads subsidiary. Reason for giving brands a human embodiment; Career highlights including the vice president of advertising position at Bloomingdale's; How...

  • Mood Swing. Flass, Rebecca // Adweek Southeast Edition;12/11/2000, Vol. 21 Issue 50, p24 

    Provides information on the television advertising campaign of United States apparel retailer Gap made by Modernista! advertising agency. Concepts of the television commercials; Details on the visual effects used for the advertisement.

  • the COMMERCIALS. Wolk, Josh // Entertainment Weekly;12/21/2001-12/28/2001, Issue 631/632, p129 

    Presents information on several television commercials released in the United States in 2001 for companies such as Nike, Mitsubishi and AT&T.

  • Sassy Kid upbraids WNBA star of Nike. Oberlag // SHOOT;07/03/98, Vol. 39 Issue 27, p14 

    Features the `Diner' advertisement of Nike in the United States. Promotion of the Women's National Basketball Association; Context and cast of the advertisement; Production company, advertising agency, editorial, post, audio post and music/sound design information.

  • Nike Presto's Leap Of Faith Pays Off. Champagne, Christine // SHOOT;8/9/2002, Vol. 43 Issue 31, p10 

    Features the television advertisement 'Young Love' for Nike Presto Shoes in the U.S. Name of creative agency; Details on the sequences of the advertisement; Location of the shoot.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics