VW: Best of all media

Garfield, Bob
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, ps1
Trade Publication
This article discusses the reasons why the Volkswagen New Beetle automobile advertising campaign created by Arnold Communications is being honored by Advertising Age magazine. The New Beetle advertising captured the spirit and style of its 1960s progenitor, yet exuded an optimistic, forward-looking sense of style and attitude yet to come. One spot, alluding to the Beetle's place in the 1960s counterculture, shows a fuzzy, spinning daisy. When the picture sharpens, though, the daisy revealed to be seven yellow New Beetles. INSET: The Ad Age Best Judges.


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