TITLE

Galactic hype-storm spawned by `Star Wars' prequel has a price

AUTHOR(S)
Donaton, Scott
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the publicity surrounding the film "Star Wars Episode I: The Phantom Menace." Reactions of people when the author declined tickets to the premiere of the film; Views on the original "Star Wars" films; Outcome of the launch of the film.
ACCESSION #
1906866

 

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