Galactic hype-storm spawned by `Star Wars' prequel has a price

Donaton, Scott
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p44
Trade Publication
Comments on the publicity surrounding the film "Star Wars Episode I: The Phantom Menace." Reactions of people when the author declined tickets to the premiere of the film; Views on the original "Star Wars" films; Outcome of the launch of the film.


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