Befuddled by `convergence'? A N.Y. shop shows the way

Rothenberg, Randall
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p44
Trade Publication
This article presents information on New York-based Thoughtbubble Productions, a marketing company dedicated to works created specifically for broadband communication systems. According to company president Scott Rigby, the way to understand broadband is that it does for creative production what the word processor did for writing. Conventional media companies, such as the firm, tend not to get another component of convergence. The convergence concoction of Thoughtbubble for the Independent Film Channel was crafted almost entirely from material handed over gratis by film producers.


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