TITLE

On a roll Dawn Wells

PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Dawn Wells, director of live events for Fast Company in Boston, Massachusetts. Wells masterminds the integrated sponsorships at the conferences of the company, striving to find natural roles for sponsors' products within the events. Wells considers that location matters. She is focused on creating flexible schedules and event venues. Wells believes that sponsors should enrich events with useful touches instead of clutter. She stated that one should be selective and creative in working with sponsors to get the best they have to offer.
ACCESSION #
1906860

 

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