'SI for Kids' marks 10th year with its first-ever road trip

Fitzgerald, Kate
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p38
Trade Publication
This article describes the celebration of the tenth year anniversary of Sports Illustrated for Kids magazine. To celebrate its anniversary, the marketer of the magazine launched its mobile marketing effort. The marketing effort goes across the U.S. with sports-related games and memorabilia, videos, giveaways, appearances by athletes, team mascots and other popular characters and product sampling primarily for children between seven and twelve years old. Major League Baseball's Radar Baseball and Team Yomega's yo-yo demonstrations also are included.


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