Fiorucci boogies back onto scene

Cardona, Mercedes M.
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p20
Trade Publication
This article focuses on the comeback of Italian sportswear company Fiorucci to the U.S. in 1999. The company, whose lie-down-to-zip-up jeans were everywhere in the days of disco, is set to open its headquarters in New York by Christmas. Advertising agency Mezzina/Brown was hired by the company to design a launch campaign, worth several million dollars. The New York store was modeled after the main office in Milan, Italy, which also sells products from other companies which fit its trademark style.


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