TITLE

Agency execs: No big hits in '99 net lineup

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the television program lineups at several television networks in the U.S. scheduled for the 1999 to 2000 season. Several advertising executives claim that none of the television programs are expected to become hits, though, what got their attention were the lineup changes made by the networks. With the influx of new programming and schedule changes, over 58% of their lineups have been altered. Another issue with the programming was the decrease in overall viewership of the teenagers.
ACCESSION #
1906830

 

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