TITLE

Navy infomercial aims at prospective recruits

AUTHOR(S)
Krol, Carol
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by the U.S. Navy in 1999 intended to boost declining enlistments. The campaign includes several television advertisements as well as a 30-minute infomercial. The advertisements feature a documentary style segment, interviewing various service members at work. According to naval sources, the total enlistments for 1999 is 365, 886, a decrease from the 381,203 from 1998. The infomercial, which features hip techno-style music, is divided into three portions, with interviews from various Navy recruits and officers.
ACCESSION #
1906826

 

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