TITLE

Visa still gets charge out of campaign

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by credit card company Visa USA in 1999. The advertisements continue to carry the slogan "Everywhere You Want to Be," used by the company in its previous campaigns. The credit card brand has grown since its creation in 1985, vying with American Express Co. as the top credit card companies in the U.S. In the efforts of Visa to build its image, it formed relationships with merchants and businesses, which in turn, helped the merchants and businesses build recognition.
ACCESSION #
1906782

 

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