TITLE

`Austin Powers' ads don't menace `Star Wars'

AUTHOR(S)
Friedman, Wayne; Cuneo, Alice Z.
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by motion picture studio New Line Cinema in the summer season of 1999 for its film Austin Powers: The Spy Who Shagged Me. The campaign features several references to the movie Star Wars: Episode I-The Phantom Menace, but in a supportive manner. Several advertising executives applaud this approach, saying that it was a sophisticated take on advertising. As successful as the advertisements may go, several challenges are faced by the film. One of the challenges is competition from other films, another is the view of the public about sequels.
ACCESSION #
1906780

 

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