Forbes campaign aims to make him an outsider

Teinowitz, Ira
May 1999
Advertising Age;5/31/1999, Vol. 70 Issue 23, p3
Trade Publication
This article focuses on the advertising campaign launched by U.S. presidential candidate Steve Forbes in June, 1999. The campaign was created to position Forbes as a non-politician candidate. According to Bill Dal Col, the manager of the Forbes campaign, The non-politician angle is different from the campaigns of his rival candidates. The ads will be available in television, radio, print and direct mail formats. Part of the campaign has Forbes capitalizing on his decision to decline federal matching funds for his campaign.


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