TITLE

Forbes campaign aims to make him an outsider

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign launched by U.S. presidential candidate Steve Forbes in June, 1999. The campaign was created to position Forbes as a non-politician candidate. According to Bill Dal Col, the manager of the Forbes campaign, The non-politician angle is different from the campaigns of his rival candidates. The ads will be available in television, radio, print and direct mail formats. Part of the campaign has Forbes capitalizing on his decision to decline federal matching funds for his campaign.
ACCESSION #
1906769

 

Related Articles

  • Family Funds. Howard, Lucy; Stevenson, Seth; Peyser, Marc; Gordon, Devin; Begun, Bret // Newsweek;2/7/2000, Vol. 135 Issue 6, p4 

    Notes the concern of family members over the amount of family money that Steve Forbes is spending on his presidential campaign. Estimate of the amount spent on his 1996 and 2000 campaigns.

  • Bush's Forbes Obsession. Fineman, Howard // Newsweek;1/31/2000, Vol. 135 Issue 5, p26 

    Discusses the campaign of publisher Steve Forbes for the Republican nomination of United States presidential candidate in the 2000 election. Strategy against rival George W. Bush; The issues of tax cuts and abortion.

  • Hurt by negative ads, Forbes tries high road. Teinowitz, Ira // Advertising Age;2/19/1996, Vol. 67 Issue 8, p4 

    The article reports on the criticisms against Republican Party's presidential candidate Steve Forbes' political advertising. Forbes has been using negative advertisements as part of his media message in the final weeks before the Iowa caucus and in New Hampshire and Arizona. Because of the...

  • Hoedown showdown. Simon, Roger // U.S. News & World Report;08/16/99-08/23/99, Vol. 127 Issue 7, p20 

    Reports on the importance of the 1999 Iowan caucus on candidates in the 2000 United States presidential election. Efforts of Steve Forbes to find success with voters in Iowa; Amount of money Forbes has spent on his campaign as of August; Expectations that George W. Bush will win the election.

  • How `repositioning' won it for President-elect Forbes. Rothenberg, Randall // Advertising Age;6/7/1999, Vol. 70 Issue 24, p24 

    Presents views on the advertising campaign for the candidacy of Steve Forbes as president of the U.S. in 2000. His campaign's focus on visual repositioning; Description of his campaign which changed the public's view of him; Plans of other companies such as McDonald's Corp. to launch similar...

  • Forbes's surge signals divide within GOP. Shillinger, Kurt // Christian Science Monitor;2/8/96, Vol. 88 Issue 51, p1 

    Reports that the success of Steve Forbes in the Republican presidential nomination race, will reveal a Republican Party (GOP) which is not as monolithic as it was in 1994. Forbes's reflect a Repulican Party; Worries for the Republican Party.

  • We hope to hear more about the Steve Forbes for President campaign.  // Enterprise/Salt Lake City;10/2/95, Vol. 25 Issue 14, p22 

    Opinion. Comments on Malcolm Forbes Jr.'s plan to run for president of the United States. Flat tax rate platform of Forbes; View that Forbes should state his position on other issues of public interest.

  • Jogging toward the White House. Morgan, Tom // Business Journal Serving Southern Tier, CNY, Mohawk Valley, Fing;3/18/96, Vol. 10 Issue 6, p5 

    Cautions against presidential candidates who make promises which they cannot deliver. Steve Forbes's plans for a flat tax; Privatization of Social Security system.

  • Magazine mogul emerges as a GOP contender. Shillinger, Kurt // Christian Science Monitor;1/2/96, Vol. 88 Issue 25, p1 

    Discusses the political prospects of magazine publisher Steve Forbes Jr., a contender in the 1996 GOP presidential elections, as on January 2, 1996. Forbes opinions on elimination of income tax, reduction of interest rates and other issues; Use of personal wealth for campaign; Public opinion...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics