TITLE

Smart demise marks setback for nets, shops

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1999
SOURCE
Advertising Age;5/31/1999, Vol. 70 Issue 23, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the concerns felt be several television networks in line with the cancellation of the rollout of the Smart television measuring service in 1999. Its makers, research firms Statistical Research Inc. and Anderson Consulting, was trying to come up with a viable funding plan for the service, asking several television networks for financial support. When the networks refused, the service was scrapped. According to several television executives, the Smart service would have been a major contender against the reigning ratings service, Nielsen Media Research.
ACCESSION #
1906766

 

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