TITLE

Assumptions and false comparisons

AUTHOR(S)
Chin, Jane Y.
PUB. DATE
December 2005
SOURCE
Pharmaceutical Representative;Dec2005, Vol. 35 Issue 12, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article cites ways on how sales representatives can avoid giving false clinical data to physicians. Representatives must not make assumptions about drugs. They must discuss clinical data within the confines of that specific study. The definitive comparison between the efficacy and safety of two drugs must be used.
ACCESSION #
19057165

 

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