Industry must put an end to bland mobile marketing communications

Halstead, Mike
November 2005
Precision Marketing;11/18/2005, Vol. 18 Issue 5, p14
The article features criticism on the useless advertising campaign of direct marketers on mobile phones in Great Britain. In the country, text and win is a common practice by direct marketers. The author claimed that the said campaign is not effective. And there is an untapped interactive promotions that will attract customers. A dialogue is also needed between mobile operators and marketing industry to allow for easier campaign implementation.


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