TITLE

Industry must put an end to bland mobile marketing communications

AUTHOR(S)
Halstead, Mike
PUB. DATE
November 2005
SOURCE
Precision Marketing;11/18/2005, Vol. 18 Issue 5, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features criticism on the useless advertising campaign of direct marketers on mobile phones in Great Britain. In the country, text and win is a common practice by direct marketers. The author claimed that the said campaign is not effective. And there is an untapped interactive promotions that will attract customers. A dialogue is also needed between mobile operators and marketing industry to allow for easier campaign implementation.
ACCESSION #
19056730

 

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