Role reversal

Tarnowski, Joseph
November 2005
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p100
Trade Publication
This article focuses on the decision of Roche Bros. Supermarkets to leverage the nonfoods department in an effort to grab back market share from Wal-Mart and other big supermarkets, as of November 15, 2005. Grabbing back market share was the objective Roche Bros. had in mind when it approached Auburn, Massachusetts-based nonfoods supermarket wholesaler Imperial Distributors.


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