TITLE

iCategory

AUTHOR(S)
Lempert, Phil
PUB. DATE
November 2005
SOURCE
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article argues that now is the time for category management to evolve, as of November 15, 2005. The author begins by taking a look at the early days of category management. Next, he discusses how the evolution of category management must proceed. According to him, the future of category management rests in the palm of the shopper's hand.
ACCESSION #
19055815

 

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