TITLE

Deciphering wine consumers' 'DNA'

PUB. DATE
November 2005
SOURCE
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on an online study conducted by Copernicus Marketing Consulting and Research Inc. which suggests that premium wine consumers should not be viewed as a general consumer group. According to the study, premium wine consumers fell into six segments: Enthusiast, Image Seeker, Savvy Shopper, Traditionalist, Satisfied Sipper, and Overwhelmed.
ACCESSION #
19055813

 

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