Deciphering wine consumers' 'DNA'

November 2005
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p12
Trade Publication
This article reports on an online study conducted by Copernicus Marketing Consulting and Research Inc. which suggests that premium wine consumers should not be viewed as a general consumer group. According to the study, premium wine consumers fell into six segments: Enthusiast, Image Seeker, Savvy Shopper, Traditionalist, Satisfied Sipper, and Overwhelmed.


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