Study reveals changing customer mix at Wal-Mart

November 2005
Progressive Grocer;11/15/2005, Vol. 84 Issue 17, p12
Trade Publication
This article presents some interesting facts and figures from a report compiled earlier in 2004 which examined the current state of Wal-Mart. The report answers some of the questions surrounding Wal-Mart's slowing sales growth rate, its employee base, its highest- and lowest-share product categories, the types of households that shop the retailer, and the best-selling brand names in its stores.


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