Increasingly vital new products need formal evaluation process

October 1982
Marketing News;10/29/1982, Vol. 16 Issue 9, p1
Trade Publication
This article explains that new product introductions will become more important to the profitability of companies in the future and that formalized process for evaluating those products is essential for success. Companies are expected to double the introduction of new products to the market in order to support sales growth and profits. It presents information on a study about new product introductions.


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