TITLE

Urge building small homes to end market slump

PUB. DATE
October 1982
SOURCE
Marketing News;10/29/1982, Vol. 16 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article explains that although the housing industry in the U.S. is in its worst slump since World War II, the situation offers opportunity for some marketers. The industry said that high interest rates and high price of homes are the two main hindrance to first time home buyers. There is a need to get an estimated 19.75 million heads of households to enter the housing market.
ACCESSION #
19052692

 

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