TITLE

the big push

PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p94
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features Leo Burnett Co.'s television advertising campaign for the Visa Gold credit card of the Visa Canada Association. It describes the highlights of the 30-second advertisement. The campaign's effects was handled by Topix/Mad Dog, which used both puppets and real penguins. The campaign's copywriter is Patrick Doyle and art director is Kerry Reynolds.
ACCESSION #
19047139

 

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