image of the week

May 2000
Advertising Age;5/29/2000, Vol. 71 Issue 23, p94
Trade Publication
The article features GMO/Hill Holliday's print campaign for Fatbrain.COM's eMatter, which allows users to uplink documents and collect 50 percent of royalties from their sale. It describes Fatbrain's pitch for its product. The campaign's copywriter is Wendy Erwin Sigler and art director is Sharon Azula.


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