TITLE

image of the week

PUB. DATE
May 2000
SOURCE
Advertising Age;5/29/2000, Vol. 71 Issue 23, p94
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features GMO/Hill Holliday's print campaign for Fatbrain.COM's eMatter, which allows users to uplink documents and collect 50 percent of royalties from their sale. It describes Fatbrain's pitch for its product. The campaign's copywriter is Wendy Erwin Sigler and art director is Sharon Azula.
ACCESSION #
19047131

 

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