TITLE

MARKETING

PUB. DATE
November 2005
SOURCE
Multichannel News;11/28/2005, Vol. 26 Issue 49, p49
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article covers issues related to television broadcasting in the United States as of November 2005. AMC has signed up retailer Sears as major sponsor for its Thanksgiving weekend film lineup. The Animal Planet will launch its Be a Hero campaign, designed to encourage people to take action in their communities from January 23 to March 6, 2006.
ACCESSION #
19046339

 

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